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Privacy Policy

We only process personal data to provide Lumens.website, answer requests, and meet legal duties. The sections below summarize all GDPR-relevant details.

Controller & Data Categories

Controller: Matrix Analytix GmbH, Friedrich-Ebert-Anlage 36, 60325 Frankfurt am Main, Germany, hello@lumens.website.

We collect contact details, form inputs, basic usage metrics of the site, and technical metadata such as log files and browser information.

Purposes & Legal Bases

Contract initiation and fulfillment (Art. 6(1)(b) GDPR) – e.g., to produce your website draft.

Legitimate interest (Art. 6(1)(f) GDPR) – ensuring security, availability, and improvement of our systems.

Consent (Art. 6(1)(a) GDPR) – for optional marketing updates you explicitly subscribe to.

Retention & Your Rights

We keep data only as long as needed for the stated purposes or legal retention periods and delete it afterward in scheduled cycles.

You may request access, rectification, erasure, restriction, data portability, or object to processing at any time via hello@lumens.website.

Google Analytics

This website uses Google Analytics, a web analytics service provided by Google Ireland Limited ("Google"). Google Analytics uses so-called "cookies", text files that are stored on your computer and enable analysis of your use of the website.

The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. In the event that IP anonymization is activated on this website, your IP address will be truncated by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area.

Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide other services related to website and internet usage to the website operator.

The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. You can prevent the storage of cookies by adjusting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all functions of this website to their full extent.

You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=en

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